Epoch Fest — Carrie Kuo

CARRIE KUO

About

Carrie Kuo is a multidisciplinary graphic designer from Southern California, currently based in New York City. She has a BFA in Communication Design at Parsons School of Design. Her practice explores the intersection of analog processes and digital tools, resulting in thoughtfully crafted design.

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Epoch Fest Brand Identity

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Epoch Fest
2024

᪥ Brand Identity
᪥ Print Design
᪥ Editorial
᪥ Motion Graphic

An imagined music festival celebrating the defining sounds and aesthetics of the late '90s and early 2000, a golden era of pop culture that continues to resonate with Gen Z and Millennials. The project explores the nostalgia of this epoch, weaving together vibrant visuals, bold typography. Epoch Fest captures the essence of a time that shaped a generation, creating a playful, nostalgic flip-through journey for today’s adults.

It also invites readers to engage with interactive elements throughout its pages. From a foldout lineup poster and festival map to a crossword puzzle and a “What’s Your Aesthetic?” quiz, evoking the fun of childhood activity books but with a nostalgic, grown-up twist. It also features an artist spotlight section that highlights five iconic artists from the era, featuring their bios, fun facts, and excerpts from interviews.